Quality means 2 issues:
-  quality as a cost, shown in absolute and measurable values 
 - quality as a description for each and every process and workflow
 
 Quality:
- Do it right the first time
 - Visualise the quality costs on all levels of the company
 - Visualise the  "hidden factory" within the company
 - Processes are finished to agreed deadline
 - The amployees know the quality demand for their work
 - Each employee guarantees for the quality of their own work
 - Every mistake and/or customer complaint is the opportunity of improvement
 - quality in all internal "customer/supplyer" relationsships